A lot has changed since the golden age of advertising. When Avis committed to “Try Harder” and Volkswagen urged people to “Think Small,” brands were built on the shoulders of smart creative and clever psychology. Today, marketers have exponential choices as they build brands. Channel, medium, and spend options are limitless, underscored by a need to move faster than ever. Don Draper had it easier, no doubt. But if you play your cards right, you can be more successful at branding and marketing than the legends of Madison Avenue… if you know what to do.

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