Craig Hogan Has Gone Far Beyond the Pink Cadillac
Craig Hogan is one of the real estate industry’s foremost authorities on luxury home buying and selling. But his rise to leading Coldwell Banker’s new Global Luxury program did not even begin in real estate. In fact, his career has had quite a few twists and turns that saw him maximize multiple opportunities as he created success at every stop.
Craig grew up in Texas and entered the workforce as an insurance broker before opening his own auto detailing company. A fortuitous conversation then took him to Mary Kay where he quickly became one of the nation’s top salespeople earning a coveted pink Cadillac. His Mary Kay career took him to Chicago where he ultimately fell in love with real estate and found his life’s calling in luxury sales with a local Keller Williams company.
Craig joined an elite group that created KW’s luxury program before the company he worked for was acquired by Coldwell Banker Residential Brokerage which convinced him to move into a leadership position. He grew that company’s luxury program earning him the opportunity to move to Coldwell Banker headquarters to head the brand’s luxury machine.
Craig’s story is riveting and his tips and advice for agents who want to break into the luxury space are honed from years in the trenches and from working with some of the world’s most successful agents.