Meet Dana Ehrlich, a down-to-earth real estate professional and lifelong resident of beautiful Los Angeles, California. With an emphasis on moral ethics and protecting her clients, Dana brings a positive attitude and extensive experience in sales & negotiations to her real estate career. After graduating college in 1981, Dana immediately began her career in Sales & Marketing. Dana spent the better part of 25+ years in corporate sales and contract negotiations where she perfected her interpersonal and negotiation skills. Dana's prior corporate career in the High Technology industry provided her with the opportunity to be part of the birth and early growth of the internet from the inside of the industry itself during the 90's. With this strong foundation in technology, Dana has been able to build and manage a 100% paperless real estate practice. Her clients forever appreciate the ease, speed and responsiveness with which Dana manages her day-to-day business. A referral-driven business has allowed Dana to develop specialized knowledge in assisting families and individuals during times of transition to buy and sell residential properties throughout Los Angeles County. Whether it's divorce, a death in the family, a Trust liquidation, a time to downsize (kids off to college) a time to upsize (new child on the way), retirement, job transfer/relocation, or financial hardship...Dana handles each and every situation with respect, regard, and a friendliness that make her the obvious choice as her client's Real Estate Agent for life. She is the calming force in every transaction she engages in. Dana has set herself apart from other agents by being 1 of less than 10% of Realtors across the country that has received the National Association of Realtors' advanced designation of Seniors Real Estate Specialist (SRES). As a result, she has specialized knowledge in working with the 50+ community and serving in a consulting and advisory capacity to those looking to plan their next move. Dana is a member of The Beverly Hills Greater Los Angeles Association of Realtors (BHGLAAR), the Los Angeles Gay & Lesbian Chamber of Commerce (LAGLCC), and a member and active contributor to the National Association of Gay and Lesbian Real Estate Professionals (NAGLREP), an organization she embraces dearly for their efforts to elevate awareness of and for LBGTQ real estate industry professionals.