Head of Corporate Communications | Better.com
New York, NY
Wednesday, October 2
Marketing to the Next Generation of LGBTQ Buyers
Marketing to the Next Generation of LGBTQ Buyers: More lesbian, gay, bisexual, and transgender couples are purchasing homes since the U.S. Supreme Court ruled to legalize same-sex marriage more than three years ago, according to the second annual LGBT Real Estate Report produced by the National Association of Gay and Lesbian Real Estate Professionals. Nearly 50 percent of NAGLREP members reported an increase in married LGBT couples buying homes and the estimated nine million people who identify as LGBT in the United States had a staggering buying power of $917 billion, the most of any minority group. This session would explore insights on how to appeal to the next generation of LGBTQ homebuyers, featuring expert insights from Laura Rosenblatt and Tanya Hayre at Better.com.
Speaker Bio: Tanya Hayre is an integrated marketing communications leader with a passion for building relationships between brands and customers through the combination of technology and communications. Over the course of her 14- year career, she has helped some of the world’s biggest brands, including NBCUniversal, Louis Vuitton Moet-Hennessy (LVMH), McDonald’s, Fox News and Procter & Gamble, create better customer relationships through strategic digital marketing, advanced data, content marketing and media relations. As Head of PR for Better.com, she is responsible for developing a wide spectrum of communication and marketing strategies and her expertise lies in her ability to translate a brand mission, audience needs and business goals into compelling content that drives results. She serves as a contributing writer for the Huffington Post and graduated from the University of Rhode Island with a BA in Journalism and a minor in Communication Studies.