Chief Marketing Officer | Better Homes & Gardens Real Estate
Thursday, October 4
Don Draper had it easier. But you can be a better marketer.
A lot has changed since the golden age of advertising. When Avis committed to “Try Harder” and Volkswagen urged people to “Think Small,” brands were built on the shoulders of smart creative and clever psychology. Today, marketers have exponential choices as they build brands. Channel, medium, and spend options are limitless, underscored by a need to move faster than ever. Don Draper had it easier, no doubt. But if you play your cards right, you can be more successful at branding and marketing than the legends of Madison Avenue… if you know what to do.
Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications.
Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation. During her tenure, she held other positions including Director of Marketing for Cendant Preferred Alliance and Senior Director of Strategy at Wyndham Hotel Group.
Jennifer began her career as the Director of Corporate Communications with Trilogy, Inc., a privately-held software company based in Austin, Texas. She received her undergraduate degree in Psychology from Duke University with a minor in Art History. In 2015, she was a recipient of the annual Women Worth Watching Award by Profiles in Diversity Journal.