Strategic Marketing Director | First American Title
Santa Ana, CA
Wednesday, October 3
Cultural Clues: Multicultural Closings and the Changing Demographic Landscape
The demographic landscape in our country is changing rapidly and having a profound impact upon real estate closings. Are you prepared to meet these shifts? Come learn how multicultural differences can significantly impact the closing process of your buyers and sellers. Learn what the settlement process entails and what you should be explaining about title insurance to your multicultural homebuyers to create a smoother transaction.
Jennifer Castejon is the Strategic Marketing Director for First American Title and has spent the past 13 years overseeing specialized market initiatives directed toward the Hispanic, Chinese, Vietnamese, Filipino, Korean, Asian Indian, and LGBTQ communities, as well as generational marketing and other related programs. She travels the nation giving presentations to real estate practitioners on how to best serve these diverse markets.